LISTEN TO THE FULL EPISODE HERE:
https://www.buzzsprout.com/1150451/13568895
In this enlightening podcast episode, we delve into the world of real estate technology with marketing automation trailblazer, Ryan Hartman. Ryan shares invaluable insights on how to leverage technology for effective lead generation and revolutionize the way real estate agents operate.
Starting in his early 20s, Ryan took his first steps into the tech world, which ignited a journey leading him to redefine how real estate agents use technology. One of the highlights of this episode is the deep dive into direct mail marketing. Contrary to popular belief, this traditional method can substantially boost the Return on Investment (ROI) of digital marketing channels. Ryan stresses the importance of education in navigating the complex world of real estate investing.
The discussion moves into generating leads in real estate, with Ryan sharing his unique strategies. Picture using Remind and other databases to create a list of absentee owners and high-equity buyers. Imagine employing postcards, QR codes, automated email follow-ups, Google keywords, and landing pages as weapons in the lead generation war. But the innovation doesn’t stop there. Ryan shares his unique approach to initiating real estate conversations using physical flyers and an army of teenagers to scan them in local businesses.
The conversation also covers the subtleties of sales and the importance of networking. Ryan reveals how he uses Google Docs as a secret weapon to link all his resources, making it easy for potential clients and collaborators to connect with him. He reflects on his early understanding of technology and emphasizes how it became the cornerstone of his success.
In this episode, listeners are also introduced to two primary funnels that Ryan has been coaching and implementing – the real estate transactions list funnel and the find your home value funnel. These funnels are leveraged using direct mail marketing, with postcards being sent to absentee owners, which has been highly effective.
Ryan Hartman’s journey provides a perfect example of how embracing innovation can lead to success in the real estate sector. His story serves as a testament to the power of technology and its potential to revolutionize the real estate industry. The blend of traditional methods like direct mail marketing with modern strategies like automated email follow-ups creates a powerful combination that can yield impressive results.
This podcast episode is a must-listen for anyone interested in real estate investing, marketing automation, and tech-driven strategies. The insights provided by Ryan Hartman are invaluable for understanding how to leverage technology in the real estate sector. Tune in to immerse yourself in the world of tech-driven real estate investing and marketing automation.
